Lou Anne McKeefery, Online Marketing Director

For more than twenty years, the founder of Be Found has been a successful web entrepreneur. As the founder of SimpliFun Studios, she created the first printable, direct-to-customer, customizable party products with e-commerce sales and automated delivery. With very few sites on the web in 1995, high search rankings were not as difficult as they are now. Keywords and a bit of good text were enough to achieve high rankings. As competition on the web rose and the search engines became more sophisticated, a solid knowledge of SEO is necessary to achieve high natural rankings with the search engines.
Ms. McKeefery took on the challenge of gaining in-depth knowledge in Search Engine Marketing (SEO/SEM) and web development to increase traffic to her own site, SimpliFun.com. Inbound link traffic and on page Search Engine Optimization became an important online business strategy requiring more and more specific and actionable information requiring a solid understanding of web analytics systems

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